More and more nonprofits are using donor modeling and data mining to identify their best prospects. Join Marianne Pelletier for an overview of the techniques involved in this discipline and their uses for your fundraising shop.
What analytics is and what it can do for your shop
Different types of projects and how they help you succeed
Determining whether to build or to buy
Build: Setting up your shop
Buy: Hammering down your question to get the best service
Next: Where analytics is going today
Marianne Pelletier, Managing Director of Staupell Analytics Group, has more than 25 years of fundraising experience, with the majority in prospect research and prospecting. She is one of the first adopters of donor modeling and data mining techniques. Her professional experience includes prospect research, both as a research analyst for Harvard and Lesley Universities and as a department director for Carnegie Mellon University and Cornell University. She frequently speaks and writes on data mining, prospecting, and nonprofit management. Pelletier is a graduate of Rockford and Southern New Hampshire Universities.
APRA-MidSouth Members - $49
Non-members - $79 (includes one year of membership)
Two Step Registration Process:
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