Webinar: Prospect Development – Does it Drive Your KPIs or is it Driven by Your KPIs?

Join APRA MidSouth and Ruthie Giles, an international expert in the creation, implementation, and maintenance of high functioning prospect management systems where we will explore the role that prospect management and pipeline development play in the Key Performance Metrics (KPIs) of a fundraising office. In some cases, the relationship may seem clear, however on closer study it becomes less clear until it is hard to tell which one comes first, much like the classic “chicken or the egg” scenario.  Ruthie will talk about the importance of setting realistic metrics and using the systems in place to not only track your progress – but to aid you in reaching and surpassing your goals.

Registrants will receive a Zoom link one day prior to the event.